Many of us have been using mobile devices for awhile and as Windows Mobile and applications evolve so do the mobile sites we visit. From time to time, I make it a point to revisit favorite sites of mine explicitly to find if they have a mobile or improved mobile version. As it seems, many sites are still a bit behind on their mobile sites, whereas most are developed with standard cell phones in mind.

On the other hand, there are quite a few sites that give the term ‘mobile site’ a good name. I’m talking about functional and effective sites here. Mobile Facebook and MySpace are great but wouldn’t you rather visit them on a desktop browser? How about driving directions or business searching? My opinion is that the latter two aren’t developed fully enough. I have mentioned integration briefly before, but I would really like to see a more complete desktop/SMS/mobile/application solution out of the bigger companies. Keep reading for full disclosure…

One company that has done a great job is Mobipocket.com. They are an eBook retailer and the solution they provide is very functional. You can download the desktop eBook reader as well as the Windows Mobile eBook reader for free. The two actually sync very well with each other, exchanging eBook titles, annotations, and bookmarks. This enables you, the user, to seamlessly transition from the desktop environment to the mobile environment. Mobipocket.com has extended the functionality to the purchasing/trials of new books as well. You can search the online bookstore through Pocket Internet Explorer, download trials and make purchases that are useable on the desktop reader as well (much like our online store). I would love this to extend to other applications.

The first place I believe this would be most effective is in the arena of driving directions and maps. Say you are planning a trip. Most of the time this planning begins at the desktop computer where you search a desktop browser formatted driving directions site like maps.live.com or maps.google.com. From there you plan your route and make any needed changes. Now maps.live.com, Ask.com and Yahoo have the ability to send the directions to your cell phone, Google does not. But that is where the functionality hits a speed bump.

Both Live and Google offer independent applications that make driving direction and map viewing easier on Windows Mobile but the integration is limited. You can send directions from each application to someone else but you cannot receive directions or maps in the application. See my point? The most useful applications we download could be tremendously improved if this were possible.

The directions you send from Ask, Live, or Yahoo come in a text message and open in Internet Explorer. They do not interface with any GPS or ‘My Location’ type service so there is no updating from your current position. The maps do not scroll, instead the page must be reloaded. In many ways it seems that developers of these products do not actually use them.

It seems that I am talking about a killer-app with heavy cross-platform integration that is fool proof to use. I’m curious what you, the AllShadow Community, want for a killer-app. Set aside what exists today, what is missing right now? What should be built to make life easier? Be heard in the comments!




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